Podcast Production for Orchestras & Performing Arts Organizations

When creating a podcast for the performing arts, you usually start with one of three goals: lower the barrier to entry for new audiences, deepen the relationship with subscribers and donors who already show up, or support a specific milestone like a new season, a world tour, or anniversary. You can build toward all three eventually, but pick one to start. A show trying to do everything ends up doing nothing for anybody in particular.